AI Insights · Timothy · July 2022
Top 5 Film & Television Apps in the UK: Q2 2022 Performance
Discover the performance trends of the top 5 film and television apps on a unified platform in the UK during Q2 2022, including Disney+, Netflix, Amazon Prime Video, ITVX, and BBC iPlayer.
The second quarter of 2022 saw notable trends in the performance of the top five film and television apps on a unified platform in the United Kingdom. The data provided by Sensor Tower highlights the weekly downloads, revenue, and active users for Disney+, Netflix, Amazon Prime Video, ITVX, and BBC iPlayer.
Disney+ experienced a fluctuating but generally strong performance in terms of weekly revenue, peaking at around $1.3M in the last week of June. Weekly downloads showed significant activity throughout the quarter, reaching a high of approximately 160K in mid-April. The app maintained a robust user base, with weekly active users fluctuating between 3.0M and 3.8M.
Netflix displayed steady weekly revenue, with a peak of around $373K in the last week of April. Weekly downloads were relatively stable, hitting a low of about 58K in early May and peaking at 82K in the last week of June. Active users remained strong, ranging from 6.5M to 7.1M over the quarter.
Amazon Prime Video showed a consistent weekly revenue trend, with a peak of around $256K at the end of March and a low of approximately $132K in mid-June. Weekly downloads varied, with a notable peak of around 66K in the third week of June. Active users were fairly stable, ranging from 1.7M to 1.9M throughout the quarter.
ITVX saw its weekly revenue peak at around $221K in the third week of June. Downloads had a remarkable spike, reaching approximately 197K in the first week of June. Active users showed a significant increase, peaking at around 447K in early June.
BBC iPlayer maintained a steady download rate, peaking at around 58K in the last week of June. Weekly active users were consistent, with a slight peak of around 761K in early May and a low of approximately 586K in mid-June.
For more detailed insights and trends, visit Sensor Tower.